| Qualitative Research |
| | • Focus Group Discussion (FGD) |
| | |  Extended FGD |
| | | - 6 to 8 respondents / 1.5 to 3.0 hrs |
| | | Standard FGD |
| | | - 8 respondents / 1.5 to 2.0 hrs |
| | | Mini FGD |
| | | - 4 to 6 respondents / 1.0 to 1.5 hrs |
| | | Kids FGD |
| | | - 2 to 4 respondents / 1.0 to 1.5 hrs |
| | • In-Depth Interview |
| | | - 1 to 2 respondents / 1.0 to 1.5 hrs |
| | | - Conducted at research facility / respondent's home / respondent's office |
| | • Home Observation |
| | |
- 1 respondent / minimum 3 hrs |
| | | - Visit and interview by researcher at respondent's home |
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| Quantitative Research |
| |
• Telephone Survey / Interview (Maximum 15 to 20 mins) |
| | • Face-to-Face Interview |
| | |
- Product Placements / Testing |
| | | - Service |
| | | - Product packaging |
| | • Online Survey |
| | • CLT (Centre Location Test) |
| | |
| - |
Respondents are invited to test / taste products or view advertisements / commercials at shopping mall / research facility or any function hall for 30-45mins (eg. milk powder tasting, packaging, etc.) |
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| Common Categories of Products/Services Being Researched |
| | • Academic |
| | • Automobile |
| |
• Banking & Finance / Insurance / Investments |
| | • Beverages : Milk, Water, Soft & Carbonated Drinks and Alcohol |
| | • Career |
| | • Employee / Corporate Image |
| | • Entertainment |
| | • Healthcare |
| | • Household |
| | • Food & Cooking Condiments |
| | • Hospitality |
| |
• IT / ICT |
| | • Media |
| | • Oil & Gas |
| | • Personal Care & Beauty |
| |
• Retail / Shopping, Fashion |
| | • Snacks & Biscuits, Confectionery |
| | • Social & Government, Opinion Polling |
| | • Telecommunications |
| | • Tobacco |
| | • Toiletries |
| | • Travel |
| | • TV & Radio |
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| Do's & Don'ts for i-Respondents |
| Do's |
| | Focus Group Discussion |
| | • | Be on time for registration and refreshment, usually 1/2 hour before start of discussion ... a great networking opportunity to mingle with other respondents |
| | • |
Be consistent to speak the intended language for the discussion ... so that others can understand what you are saying and not be confused! |
| | • | Be articulate ... express exactly what you want to say |
| | • |
Be open and honest to share your points of view and opinions ... in research, there are no right nor wrong answers |
| | • | Be respectful of others ... respondents may be from different faith, beliefs, backgrounds and have differing points of view from yours |
| | • | Be properly attired ... smart casual is fine |
| | • |
Remember to relax, have fun and enjoy the discussion ... it's meant to be that way |
| |
| Don'ts |
| | Focus Group Discussion |
| | • | Be late ... no one likes to wait and have the discussion delayed |
| | • |
Be 'righteous' and argumentative ... trying to override, challenge or counter others' opinions; let them have their say as you have yours |
| | • | Be quiet or 'just-go-with-the-flow' ... make full use of your opportunity to voice out so that the client can do a better job in meeting consumers' needs |
| | • | Side talk unless the moderator allows it ... you will distract the others and disrupt the flow of the discussion |
| | • | Be tensed up and be shy ... it's an informal discussion, not an examination! |
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Generally, the above applies to any other form of surveys i.e. single and paired interviews, mini groups, home observations, etc. Research methodologies differ from project to project. |
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